Huong Thanh Company and journey to reach Vietnamese Brand

Being a pioneer in the field of processing fruits and plants, noni can cure, strengthen and protect human health, Huong Thanh step by step creates a mark to reach out to domestic and foreign markets…

The first step is always the hardest

Huong Thanh has been in operation since 1997 and is growing steadily thanks to the steering of businesswoman Le Ngoc Lieu. However; her story of starting a business more than 20 years ago is not well known. Before founding Huong Thanh company, she had many years of business and was quite successful in the field of fashion and apparel. The fork started from when her husband suffered from liver disease and was cured by the fruit, Ms. Le Ngoc Lieu quickly realized that this was a gift from nature bestowed on people and began to study in-depth about This kind of miraculous effect tree which is unknown at that time.

At the beginning of her career, she had to search and refine simple products from the fruit and personally brought the products to the shops and fairs to introduce with the belief that it would bring to everyone strength, health from natural products which can be used daily. However, what she got back was consumer indifference. “Every time I attended the fair, I lost tens of millions of dongs, each year I lost hundreds of millions for advertising and introducing my products but the results were still not positive. But still, I did not get discouraged, pouring the last money and all hard work into my product because in my heart I always believe in tomorrow, a day not far away from now I would be successful and I would continue to try my best at work … “- Director Le Ngoc Lieu says.

After 3 years of hard work finding a common voice, her efforts finally paid off with positive feedback from customers. Folk with the phrase “The news run like wildfire”, indeed the product extracted from the Noni plant bearing Huong Thanh Noni brand gradually gained the trust of customers and has a firm foothold in the market.

Journey to reach Vietnamese Brand

To bring Huong Thanh closer to consumers, businesswoman Le Ngoc Lieu together with management decided to devote herself to making a comprehensive investment to set up an in-depth research team, and create specialised products from scratch. The motto “Quality is a vital factor that determines the survival of businesses and the prerequisites to build trust in consumers”.

To improve the production quality and meet market demands, Huong Thanh Co., Ltd. has invested in building 6 production workshops provided with modern machinery and equipment, imported from Japan. , Sweden and Taiwan; At the same time, apply the quality management system according to ISO 22000: 2005 standard – the standard of the international standard of food safety and hygiene management system.

To obtain a stable source of quality raw materials and to supply the ever-expanding production needs, the company has been searching for areas with good farming ability along with close coordination and application of raw materials, switch cultivation with homegrown owners in the provinces of Kien Giang, Can Tho, Soc Trang, and Long An. Also, the company has invested in constructing a garden dedicated to not using chemical fertilizers, pesticides in Cu Chi District – Ho Chi Minh City and Dak Lak to ensure raw materials and improve service quality. Up to now, Huong Thanh has made many rich products made from noni plants such as Noni tea, Noni juice, Honey juice, Noni soap, and many other products… With the tendency to bring familiar and convenient products to daily life, Huong Thanh accompanies customers to create good habits for their loved customers’ health. In particular, the typical product for Huong Thanh brand is that Noni juice is not only able to be used as a beverage, but it also protects and enhances human health so it is not only widely consumed in the country but also export to fastidious markets like Japan, Korea, and Australia.

With efforts in production activities and contributing to continuous social development over the past 20 years, Huong Thanh Co., Ltd has been honored to receive many great prizes such as: Gold Cup of prestigious and quality products , Quality products for public health, Quality prestige Vietnamese Gold Cup, Reliable suppliers in Vietnam, Top 100 prestigious brands – In 2019, Huong Thanh has achieved. The title of prestigious quality service products integrating and presenting in the Vietnam Brand event held annually to honor the typical and creative Vietnamese enterprises and prestigious and quality products and services. Particularly, Ms. Le Ngoc Lieu – Director of Huong Thanh Company Limited was honored with “Excellent Entrepreneur” and “Loving Entrepreneur”.

Based on PV. THV